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The primary goal of employee engagement initiatives is to enhance employee commitment and motivation towards their work and the organization. Engaged employees are more likely to be productive, advocate for the organization's goals, and contribute positively to the workplace culture. Initiatives aimed at increasing engagement typically focus on improving the employee experience, fostering effective communication, and creating a sense of belonging within the organization.

While improving employee retention rates is an important outcome of higher engagement, it is actually a secondary goal that stems from the primary aim of fostering commitment and motivation. Streamlining HR processes and managing employee performance issues are operational focuses that may indirectly relate to engagement but do not constitute the central purpose of engagement initiatives. The emphasis is on inspiring employees to connect with their work and the organization's mission, ultimately leading to enhanced overall performance and satisfaction.